Having a website is like owning a house on the internet. Just like you want a strong foundation for your house, you need a solid hosting service for your website.
Hosting is the place where your website lives, and it affects everything from how fast your site loads to how secure it is. If you’re using a poor hosting service, it can cause many problems. Here are five reasons why your website needs better hosting.
Related: Find Out The Best Website Hosting Services – Trusted By Millions
1. Speed and Performance
Fast Loading Times
Imagine visiting a website that takes forever to load. Frustrating, right? Visitors to your site feel the same way.
According to Google, 53% of mobile users leave a site that takes longer than three seconds to load. Research by Akamai found that a 100-millisecond delay in load time can decrease conversion rates by 7%.
This means that for every second delay in loading time, your website’s conversion rate can drop by 7%, impacting your revenue significantly. Better hosting services provide faster loading times, which keeps your visitors happy and engaged.
Improved User Experience
A fast website makes for a better user experience. When pages load quickly, users can navigate through your site easily and find what they need without waiting.
This means they’re more likely to stay longer, explore more pages, and even make a purchase if you’re selling something. A study by Amazon revealed that a mere 100-millisecond increase in page load time led to a 1% decrease in sales.
Better hosting ensures quicker load times, enhancing the overall user experience and boosting sales.
Higher Search Engine Rankings
Search engines like Google prefer fast websites. If your site loads quickly, it’s more likely to rank higher in search results.
Google has confirmed that site speed is a ranking factor in its search algorithm. A report from Backlinko found that the average page in the top 10 search results loads in 1.65 seconds.
This means more people will find your site when they search for things related to your content. Better hosting can help you achieve these faster speeds and improve your search engine rankings.
Reduced Bounce Rates
Bounce rate is the percentage of visitors who leave your site after viewing only one page. Slow websites have higher bounce rates because people get frustrated and leave.
According to Pingdom, the average bounce rate for pages that take two seconds to load is 9%, while pages that take five seconds to load see a bounce rate of 38%.
Better hosting can help reduce your bounce rate by providing faster page loads, keeping visitors on your site longer and increasing the chances of conversions.
2. Reliability and Uptime
Consistent Availability
You want your website to be available whenever someone wants to visit. Poor hosting can lead to frequent downtime, where your site is inaccessible.
This can be a big problem, especially if you run an online business. According to ITIC’s 2020 Global Server Hardware, Server OS Reliability Report, 98% of organizations say that a single hour of downtime costs over $100,000.
Better hosting services offer higher uptime guarantees, meaning your site will be available more often and preventing costly downtime.
Trust and Credibility
When your website is down, it can damage your reputation. Visitors might think your site is unreliable or not trustworthy.
Reliable hosting ensures your site is up and running, building trust with your audience and maintaining your credibility. Downtime can result in a 30% loss of customer trust, according to a study by Dyn.
Avoiding Lost Revenue
If your website is down, you could be losing money. Imagine a potential customer trying to visit your site to make a purchase, only to find it unavailable.
Better hosting minimizes downtime, helping you avoid lost sales and revenue. A report by Gartner indicates that the average cost of IT downtime is $5,600 per minute, which can add up quickly.
Handling Traffic Spikes
If your site suddenly gets a lot of visitors, poor hosting might not be able to handle the increased traffic, causing it to crash. Better hosting services can manage traffic spikes effectively, ensuring your site stays online even during busy times.
According to a report by Radware, a website that crashes during peak traffic can lose up to 30% of its customers permanently.
3. Security and Protection
Safeguarding Data
Your website contains valuable data, from personal information to customer details. Poor hosting services might not provide adequate security, leaving your data vulnerable to hackers.
Better hosting offers robust security features, protecting your data from potential threats. Cybercrime costs the global economy $600 billion annually, according to a report by McAfee.
Preventing Hacks
Hackers are always looking for weak spots to exploit. Poor hosting services might have outdated security measures, making it easier for hackers to break in.
Better hosting includes advanced security protocols, reducing the risk of your site getting hacked. A report by Symantec found that 43% of cyberattacks target small businesses, many of which are not adequately protected.
Regular Backups
Accidents happen, and sometimes you might lose data due to technical issues or human error. Better hosting services provide regular backups, so you can quickly restore your site if something goes wrong.
This means less downtime and more peace of mind. According to a study by the University of Texas, 43% of businesses that suffer major data loss never reopen, emphasizing the importance of regular backups.
SSL Certificates
An SSL certificate encrypts data sent between your website and its visitors, keeping it secure. Search engines also favor sites with SSL certificates, giving them a ranking boost.
Better hosting services often include SSL certificates, enhancing your site’s security and search engine performance. Google has reported that HTTPS websites have a slight ranking advantage over non-secure sites.
4. Technical Support and Assistance
Expert Help
When something goes wrong with your website, you want to fix it quickly. Poor hosting services might not offer reliable support, leaving you to figure things out on your own.
Better hosting provides expert technical support, available 24/7 to help you resolve any issues. According to a survey by Zendesk, 67% of customers mention bad experiences as a reason for churn, highlighting the importance of good support.
Peace of Mind
Knowing that you have access to reliable support gives you peace of mind. If something goes wrong, you can reach out to the support team and get it fixed quickly.
This means less stress for you and more focus on running your website. A report by Forrester found that 73% of customers say that valuing their time is the most important thing a company can do to provide them with good service.
Guidance and Advice
Better hosting services often provide helpful resources, such as guides and tutorials, to help you make the most of your hosting plan. This can be especially useful if you’re new to managing a website, giving you the knowledge and confidence to succeed.
According to a study by McKinsey, companies that provide comprehensive support resources experience 20% higher customer satisfaction.
Problem Resolution
Issues can arise at any time, and having quick access to support can make a big difference. Whether it’s a technical glitch or a question about your hosting plan, better hosting services ensure you get the assistance you need promptly.
According to American Express, 33% of Americans say they’ll consider switching companies after just a single instance of poor service.
5. Scalability and Flexibility
Growing Your Website
As your website grows, you’ll need more resources to support it. Poor hosting services might not offer the flexibility to scale up easily, limiting your growth potential.
Better hosting provides scalable solutions, allowing you to upgrade your resources as needed. A report by Salesforce found that 57% of customers have stopped buying from a company because a competitor provided a better experience.
Customization Options
Every website has unique needs, and better hosting services offer a range of customization options to meet those needs. This means you can tailor your hosting plan to suit your specific requirements, ensuring optimal performance and functionality.
Customization helps businesses create unique user experiences, which can lead to a 20% increase in customer satisfaction, according to a study by Bain & Company.
Enhanced Features
Better hosting services come with a variety of features that can enhance your website. From one-click installations of popular applications to advanced caching options, these features can help you improve your site’s performance and user experience.
According to a study by Aberdeen Group, websites with advanced features see a 10% improvement in user engagement.
Future-Proofing
Technology is always evolving, and you want your website to be ready for the future. Better hosting services stay up-to-date with the latest advancements, ensuring your site remains compatible with new technologies and trends.
This future-proofing helps you stay ahead of the competition. Gartner reports that businesses that adopt new technologies early gain a 6-9% market share advantage over those who lag behind.
Conclusion
Your website is an important part of your online presence, and having the right hosting service is crucial. Better hosting can improve your site’s speed and performance, ensure reliability and uptime, enhance security and protection, provide technical support and assistance, and offer scalability and flexibility. By investing in better hosting, you’re setting your website up for success and providing a better experience for your visitors. Don’t let poor hosting hold you back – upgrade to a better hosting service today and see the difference it can make.
