Working With School Auctions

Step by step guide on how to structure donations to auctions that bring wonderful clients into your portrait studio!

Created by: Gretchen Adams
Professional Portrait Photographer

What Will I Learn?

• Communicate effectively and professionally with the committee and make sure that you are talking to the RIGHT person
• Know what to donate and WHY what you donate will have a direct impact on the type of client you will receive from the event
• Know how to set your terms and make sure the committee abides by them
• Know what to display in terms of size and WHO should be in that display portrait!
• Know what factors go into deciding if you should deliver your display to the event or have the committee handle the pick up, and what the benefits to each are
• Know how to make sure the winning bidders contact you right away
• Know how to handle the winning bidders once they contact you
• Know how to use these opportunities to create buzz for your studio
• Know how to grow your clientele through your on-going partnership with charitable events

Requirements

• Must have a legal business structure & be ready to take on clients

Target audience

• This course is for portrait photographers who are searching for ways to expand their clientele, generate immediate income, & become well known in their community as a business owner who gives back
• The methods taught in this class work best for photographers who charge a session fee & charge for prints & products separately
• This course is NOT geared towards wedding photographers