Web Analytics: Techniques for Data-Driven Decision Making

Unlock the Power of Data. Learn Web Analytics Tools & Technologies including Google Analytics 4 for enhanced performance

Created by: Uplatz Training
Fastest growing global Technology & Cloud Training Provider

What Will I Learn?

• Understand the fundamental concept of web analytics, its purpose, and its significance in the digital landscape
• Learn the step-by-step process of web analytics, including data collection, data processing, analysis, and reporting
• Explore the different categories of web analytics, such as descriptive, diagnostic, predictive, and prescriptive analytics
• Gain knowledge about the most popular tools in web analytics, including Google Analytics, Adobe Analytics, and others
• Learn why web analytics is crucial for businesses, including its role in improving website performance, enhancing user experience, and driving business growth
• Become familiar with essential web analytics terminology and metrics, such as sessions, users, bounce rate, conversion rate, and more
• Learn various strategies to effectively use web analytics data for decision-making and strategy formulation.
• Explore best practices for leveraging insights to improve website performance and achieve business objectives
• Get introduced to the basic concepts and features of Google Analytics
• Learn about the standard terms and metrics used in Google Analytics, such as pageviews, average session duration, and goal completions
• Understand the structure and components of Google Analytics, including properties, views, and accounts
• Learn how data is organized and reported in Google Analytics
• Observe a live demonstration of Google Analytics in action
• Take a deep-dive into how to navigate the GA4 interface, set up tracking, create reports, and analyze data in real-time
• Learn how to apply theoretical knowledge to practical scenarios, reinforcing their understanding of how to use Google Analytics for web analytics purposes

Requirements

• Enthusiasm and determination to make your mark on the world!

Target audience

• Data Analysts
• Data Consultants
• Digital Marketers
• Beginners & newbies aspiring for a career in web analytics
• Anyone wishing to learn Web Analytics and Google Analytics 4 (GA4)
• Business Owners and Entrepreneurs
• E-commerce Managers
• Product Marketing Managers
• Web Developers and Designers
• Marketing and Communications Students
• Web Analysts
• Content Creators and Bloggers
• SEO Specialists
• Product Managers
• Customer Experience Managers
• Advertising Professionals
• IT and Technical Support Staff