Value Innovation Process® Success Stories

See how companies drove business growth through innovation. New Products & Services that exceeded their customers' need

Created by: Dick Lee Ph. D.
CEO, Author, Value Innovation Black Belt

What Will I Learn?

• 1. Show that when you follow the Value Innovation Process you will deliver exceptional value to the Most Important Customer in the Value Chain (all six examples)
• 2. Demonstrate the importance of following each step of the Value Innovation Process
• 3. Underscore that you must identify the Most Important Customer correctly (The FoldedPak and Nautilus examples)
• 4. When you are introducing a consumer product the world has not seen before, you must win the Zeroth and Second Moments of Truth (NovaMin/gsk example)
• 5. Support functions (IT, HR, finance, etc.) can use the Value Innovation Process to deliver much greater value to the Business Units (Chevron example)
• 6. Show you can transform a commodity product to a breakthrough (Aplicare example)
• 7. NonProfit companies can use the Value Innovation Process as effectively as ForProfits (Compassion International)

Requirements

• We recommend you take the “Introducing the Value Innovation Process®” course on Udemy before registering for this course, but there are exceptions:
• If you are a Subject Matter Expert in the innovation field you’ll definitely derive value from this course
• If you have attended a Mastering Value Innovation Workshop, or have read the book Value Innovation Works, you’ll really enjoy this course

Target audience

• Entrepreneurs starting a new business
• Venture Capitalists
• Equity Investors
• "C" Level Executives, VPs, Directors and Managers in Product Management, Product Development, New Business Development, Portfolio Management, Marketing, Strategic Planning, Corporate Growth, R&D and Innovation
• Project Leaders
• Decision makers and influencers in NonProfits
• Six Sigma black belts looking for better tools to manage the Front End of Innovation
• Subject Matter Experts in Open Innovation, Radical Innovation, Disruptive Innovation, Customer Centric Innovation, Classical Innovation, Outcome Driven Innovation, Strategic Innovation, and Management Innovation
• Small Business Owners who want to grow their Business
• Stage 2 and Stage 3 Business Owners who want to grow their Business