UX Strategy Fundamentals

Practical principles and simple methods to make sure your app, site or system delivers GREAT UX!

Created by: Joe Natoli
30-year UX + Design Veteran; Consultant, Author & Speaker

What Will I Learn?

• Develop a clear, solid strategy for UX that applies to any kind of product or project
• Use a simple method to determine which features and functions are truly important (and possible)
• Understand who your stakeholders really are and what you need to know from each of them
• Get all players in a project to agree on what constitutes value — both for users and for the business
• Separate what people say they need from what they actually need
• Uncover the things users don't know they need (but really do)
• Connect user needs with product strategy and requirements
• Determine and control the scope of any project
• Set the proper expectations for everyone involved and ensure there are no big, expensive surprises later

Requirements

• No experience required. If you're new to UX you'll get everything you need. And if you're a seasoned pro, you'll find some easier, simpler ways of doing what you do.

Target audience

• New or experienced UXers, designers, developers, product managers and product owners