User experience research: How to ask the right questions?

Deep Dive user understanding & customer centricity for UX Researchers | UX Designers | Product managers

Created by: Nina Schacht
Qualitative researcher, facilitator & Design Thinking Coach

What Will I Learn?

• Learn how to ask the right questions in qualitative interviews with users and customers.
• Successfully run a qualitative research process from the beginning to the end.
• Work with a fictional research case to apply your skills in exercises
• Learn about the sequence any research process needs to follow in order to be successful
• Understand how to successfully pitch your research project and persuade potential naysayers
• Build up knowledge on the three basic types of qualitative research approaches.
• Learn how to spell out your business and research objectives to make sure you are always on the right track with your research and don’t get lost
• Achieve clarity about the number of interviews you need to conduct for reliable results and to whom one should speak
• Master the task of crafting the tailormade guideline you need for your interviews by following the steps given in the course.
• Raise the feeling of security in the actual interview situation with the numerous tips & tricks given
• Gain knowledge on how to proceed with the analysis of your interview including vivid examples

Requirements

• Interest in how to craft five-star-research
• You just need to have a curious mindset and be passionate about user and customer centricity
• You don't need to know anything about research, this introduction will provide you with the information you need to get started

Target audience

• Design Thinkers, Service Designers, UX Designers or Product managers who do have a research challenge coming up and want to bring it to a success
• People who want to make sure that their product developments and (re-) launches are a success by hitting the heart of users’ / customers’ needs, wishes and desires.
• Everyone who wants to dive deeply into customer understanding and customer centricity
• Everyone who feels that human-centered approaches for solving problems is the only way to go
• Everyone who wants to understand how to set-up and conduct face-to-face interviews