U.S. Market Entry: Expanding into North America

A Complete Business Guide to Succeed in North America

Created by: Frank Buonanotte
Business Consultant at Illumination Consulting

What Will I Learn?

• Understanding the U.S. Market
• Legal and Regulatory Considerations
• Marketing and Sales Strategies
• Cultural Understanding and Adaptation
• Operations and Logistics
• Financial Planning and Risk Management
• Case Studies and Success Stories
• Developing an Actionable Market Entry Plan

Requirements

• 1. Basic Business Knowledge: Participants should have a foundational understanding of general business principles, including marketing, sales, operations, and finance.
• 2. English Proficiency: Since the course is conducted in English, participants should have a good command of the English language to understand lectures, engage in discussions, and complete assignments effectively.
• 3. Business Experience: It is recommended that participants have some prior business experience, either as entrepreneurs, business owners, or executives in their respective companies.
• 4. Targeting U.S. Market: Participants should have a genuine interest in expanding their businesses into the United States. It is beneficial if they have identified the U.S. market.
• 5. Access to Technology: Participants should have access to a computer or device with a stable internet connection to engage in online lectures, discussions, and access course materials. Basic computer literacy is expected, including proficiency in using email, web browsers, and online collaboration tools.

Target audience

• Companies looking to expand into the United States markets.
• Organizations that want to do business within the United States.
• Any business wanting to benefit from the United States market and industries.
• Entrepreneurs wanting to do business in the United States.
• Investors looking to invest into United States business operations.