The Ultimate Disruption Playbook with Charlene Li

A practical guide for aspiring disruptors. Win with disruption and drive exponential growth & value to your business.

Created by: Charlene Li
Bestselling Author and Senior Fellow at Altimeter

What Will I Learn?

• Create a coherent disruption strategy that will align your organization.
• Align that strategy on a vision of how you will serve your next-generation customer.
• Create a movement with groundswell leadership, to energize and sustain your efforts.
• Transform your culture into an engine that will power your disruption strategy.

Requirements

• A basic understanding of business strategy and leadership. Strategy is setting an objective, then deciding what to do (and what not to do) to achieve that objective. Leadership is inspiring people to follow you in pursuit of that objective.
• A basic knowledge of business, e.g. having worked in an organization, is sufficient.
• Please note that you do not need to have taken a business school course to succeed in this course.

Target audience

• Disruptors. These are people who have an itch they need to scratch to create exponential change, growth, and value in their organizations. They see an opportunity, but they don’t know how to approach it. They hear the word “disruption” and get excited.
• Leaders. These are people who see both the potential and the threat of disruption. They know they have to drive growth, but they see no way forward. They hear the word disruption, and their palms get sweaty. They aspire to become the Head of Strategy, VP of Customer Experience, or VP of Marketing at the organization of their choice.
• While the course does not target any industry, students working at a more traditional, slower-moving company would benefit most from this course. Students at a fast-moving, entrepreneurial company would also benefit as they will be able to push the outer edges of disruption.