The Silicon Valley Product Manager Course: Get The Job

Everything you need to know to become a great Product Manager in only a couple of hours.

Created by: Jermaine Hagan
Founder of FCK Scrum - Weekly Newsletter for PMs

What Will I Learn?

• Discover the diverse responsibilities of a Product Manager across various industries and company sizes
• Determine the ideal Product Manager career path that aligns with your aspirations and strengths
• Master the Product Lifecycle and its impact on creating successful products
• Learn the cutting-edge Product Development Methodologies used by both established corporations and emerging startups
• Identify and prioritize high-potential product ideas based on customer needs
• Develop the skills to uncover and articulate customer pain points effectively
• Understand the underlying issues that affect a product's performance
• Assess the core problem of a product
• Uncover and analyze your competitors and their products, and learn how to stand out in the market
• Master the distinctions between Direct, Indirect, Substitute, and Potential competitors
• Identify and recruit the perfect participants for product interviews, user tests, and exploratory interviews
• Master the art of conducting effective customer interviews and learn how to structure and run them like a pro
• Learn how to model interview questions that are unbiased and steer clear of common pitfalls
• Navigate the four different types of customer interviews with ease
• Learn to find potential interviewees both internally and externally
• Develop user personas using both qualitative and quantitative data
• Understand the differences between wireframes, mockups, and prototypes and how to use them effectively
• Learn to create specs for epics and user stories and apply acceptance criteria
• Discover how to run a variety of MVP experiments such as pitch experiments, redirects, shadow buttons, and more.
• Learn how to identify the key metrics that truly matter for your product and ignore the rest
• Apply the AARRR framework to your product and gain a deeper understanding of your customers
• Master the HEART framework to measure and improve user engagement, satisfaction, and retention
• Track your metrics using a variety of software, and understand how to leverage them to make data-driven decisions
• Create a product and feature roadmap that aligns with your business goals
• Learn to create a product backlog and prioritize features to drive success
• Understand how to calculate team velocity and build accurate estimations for product delivery
• Learn the key differences between Agile and Waterfall development methodologies and how to use them effectively
• Master the two most popular Agile frameworks, Scrum and Kanban, and understand how to use them to optimize your team's workflow
• Learn the essentials of software development concepts such as APIs, mobile development, Front-End, Back-End, MySQL, programming frameworks, and more
• Communicate effectively with all stakeholders of a product, including engineers, designers, executives, and higher-ups
• Understand the role of technology in modern Startups and Fortune 500s, and the basics of "The Cloud" and Servers vs. Clients
• Understand the basics of front-end vs. back-end technology, tech stacks, and how they integrate together
• Understand the basics of APIs, what they do, what they look like, and how your team might use them
• Learn how to obtain relevant experience to set up for a transition to Product Management
• Build a portfolio that will assist in a hiring application and learn how to self-brand online and build a following pre-hire
• How to self-brand online and build a following pre-hire
• Learn how to identify the best Product Management jobs and what to ignore, and how to apply insider tips and tricks to getting hired as a Product Manager
• How to apply insider tips and tricks to getting hired as a Product Manager
• Craft a resume that appeals to a hiring manager for Product Management placement and ace the Product Manager interview
• Ace the Product Manager interview
• Excel beyond getting hired and develop the skills to excel in your Product Manager role.

Requirements

• No pre-requisites, although familiarity with basic business concepts is helpful

Target audience

• Aspiring Product Managers looking to land their dream job in the field
• Professionals seeking to make the transition into Product Management
• Established Product Managers looking to level up their skills and take their career to the next level
• Entrepreneurs eager to master the product development process and bring their ideas to life.