The Non-Technical Person’s guide to building products & apps

Go from Idea to MVP with no CTO and no coding. Launch your business, app, or product idea cheaply, quickly, and easily.

Created by: Evan Kimbrell
Founder of Sprintkick | Ex-VC | Ex-startup founder

What Will I Learn?

• Quickly validate your ideas using five different techniques
• Build a landing page that converts with Launchrock
• Run validation campaigns through Facebook and Google
• Interpret the results of your validation campaigns and understand basic web analytics
• Wireframe from scratch with Balsamiq and produce a mockup of YouTube
• Determine the best (and cheapest) way of getting your app designed
• Manage design freelancers and be effective at negotiating a lower price
• Start a web design contest and receive up to 40 free designs to choose from
• Make use of free and premium templates to skip the graphic design process entirely
• Put together a design packet for the design process
• Find and vet developers from three different online sources
• Test developers with small amounts of investment before committing to them
• Find the best deals on contractors to save the most money
• Avoid the common pitfalls of contracting
• Streamline communication with your development team
• Bug test web and mobile applications effectively and professionally
• Understand the basics of startup traction and how product quality plays into that
• Leverage your MVP to recruit and attract investment capital

Requirements

• Familiarity with basic business and startup concepts is helpful, but not necessary.

Target audience

• Entrepreneurs, freelancers, and business owners can all benefit from this course.
• Anyone who wants to learn how to test ideas and validate internal projects.