The Data Strategy Course: Building a Data-driven Business

A Practical Guide to Intelligent Business Performance: Learn How to Position Your Business for Success Leveraging Data

Created by: 365 Careers
Creating opportunities for Data Science and Finance students

Created by: Bernard Marr
Bestselling Author, Futurist, Strategic Advisor

What Will I Learn?

• How to profit from a world of big data, analytics, and AI
• How to use data to improve business decisions
• Understand your customers and markets
• Provide more intelligent data-driven services
• Learn how to build more intelligent products
• Put your business in a position to be able to monetize its data
• Define relevant data use cases for your industry
• Learn how to source and collect data
• Understand the importance of data governance, ethics and trust
• Be able to turn data into insights
• Know how to collect, process, and store data
• Improve your data communication skills
• Build the necessary data competencies in your firm
• Execute your data strategy
• Ask clear Key Business Questions (KBQs)
• Be able to distinguish the fundamental types of data analysis techniques
• Learn how to design a KPI dashboard
• Gain an idea which are the most valuable skills for data scientists and data analysts
• Understand which data strategies fail
• Acquire a ‘use data for good’ perspective

Requirements

• No prior experience is required. We will start from the very basics

Target audience

• Data scientists
• Data analysts
• Business intelligence analysts
• Business executives
• Ambitious managers
• Aspiring entrepreneurs
• Financial analysts
• Anyone who wants to understand how data can create value for their business