The Complete Business & Entrepreneurship Course for Everyone

Learn everything there is to know about business strategy and entrepreneurship

Created by: Gerald Konwea
Instructor at Udemy

What Will I Learn?

• Understanding of who an entrepreneur is and how they identify opportunities
• Knowing where to start and how to start with creating a plan and setting achievable goals
• Understanding and evaluating Revenue models and the ability to decide which one is right for you and your business
• Setting the right price for your product or service
• Understanding the minimum sales required to hit your profit goal(s)
• Evaluating conventional and non-conventional fundraising techniques
• Understanding the business lifecycle
• Understanding how to value a business and applying it to your own idea or business
• Understanding of the various stages of a business
• Understanding what business planning and development mean
• Learn what customer development is
• Understanding and evaluating Business strategy frameworks
• See how organizations make plans
• Learn how organisations make strategic plans - mission setting, vision setting, identifying their core values and deciding on what to focus their resources on
• Learn how to define and set Goals, Objectives, projects, KPIs and OKRs as your tactical plan
• Learn how to standardise operations through Standard Operating Procedures
• Gain practical insight as to why contingency planning matters and how companies mitigate disaster
• Learn how to build a business model canvas
• Gain insight into sales and the sales funnel
• Learn how to build and optimize a sales funnel
• How to score leads
• How to create the ideal customer buyer persona for your business
• Understanding customer retention
• Break down of marketing and its goals
• Learn about the marketing mix
• Breakdown of the core element in the marketing mix: the promotion mix
• Gain understanding of marketing strategies and an in-depth analysis of digital marketing strategies
• Understand digital marketing metrics and how to apply them to your marketing efforts
• Understanding of accounts based marketing
• Understanding of experiential marketing
• Learn about copywriting, the various types of copy and how to write for social media and for blogs
• Understand the concept of growth hacking, who a growth hacker is and how you too can become a growth hacker
• Understand remarketing and its benefits
• Understand how to pitch your idea(s) and what type of pitch deck you need for what pitch
• Gain insight into shares, classes of shares and equity dilution
• Learn about teams and how to build your dream team
• Learn about compliance and why it matters, what compliance programs should cover, its core elements and how to conduct programs

Requirements

• No prior business or entrepreneurship experience is required to take this course
• Excitement and motivation to start your own business and be your own boss

Target audience

• People who want to start a business
• First time entrepreneurs
• Business leaders and people who already run a business
• Employees and teams