Sustainability Maverick: Influence and Persuasion Mastery

Learn how to influence others to take action on Sustainability issues like Climate Change using behavior change methods

Created by: James McGregor
Sustainable Business and Innovation Expert

What Will I Learn?

• Learn how to influence others and get them to take action on sustainability issues like climate change, recycling, renewable energy, clean oceans, or the UNSDGs
• Gain insights into the principles of human behaviour and decision-making
• Learn a practical and effective technique to gain buy-in for your sustainability initiatives
• Enhance your communication abilities, including persuasive storytelling, active listening, and building rapport
• Acquire strategies to address resistance, objections, and common barriers to change

Requirements

• No experience needed. You will learn everything you need to learn in the course.
• A passion for solving an important environmental or social challenge.

Target audience

• Sustainable entrepreneurs, Eco-preneurs, and social entrepreneurs who want to learn how to influence decision makers.
• Sustainability, ESG and CSR professionals who want to drive change and achieve better sustainability outcomes.
• Leaders of purpose driven organisations who want to scale their environmental or social impact and outcomes
• Anyone who needs to be able to sell a sustainable, ethical, or eco-friendly product or service.