Strategic Product Management – The 7-Step Framework

Product Mastery Blueprint: Comprehensive Strategies for Innovation, UX Research, Discovery, Product Analysis, and Launch

Created by: Lilit Wecker
Product Management, Strategy and Innovation Professional

What Will I Learn?

• Understand core concepts of strategic product management & outcome-driven approaches.
• Learn to construct a compelling product vision and analyze the market landscape.
• Master the skills to develop a robust, competitive product strategy.
• Develop proficiency in idea generation, validation, and team collaboration.
• Distinguish between market research & product discovery; master product-market fit.
• Learn practical techniques for effective market and product discovery using real-life examples.
• Gain skills in market discovery to ensure product resonance with customers.
• Master the process of product discovery, using it to refine your product concepts.
• Learn how to form effective discovery teams to ensure the product meets customer needs.
• Get hands-on experience with mapping opportunities, solutions, and assumptions.
• Develop skills in designing experiments to refine product ideas.
• Learn business case development, including financial analysis and profitability.
• Master the art of business intelligence and impact analysis for product enhancement.
• Master the process of business case validation and conceptualization.
• Learn to develop a value proposition and create a comprehensive product concept.
• Dive into product intelligence for informed, impactful product decisions.
• Grasp techniques for defining success metrics and key results for product performance.
• Learn to utilize metrics to monitor and enhance product-market fit.
• Learn to establish effective pricing strategies aligned with your business model.
• Understand cost estimation, financial analysis, and business case creation.
• Gain a deeper understanding of profitability analysis for informed product decisions.
• Master the art of financial forecasting and budgeting in product development.
• Understand the role of financial analysis in business case development.
• Develop skills for measuring and interpreting key product financial metrics.
• Gain knowledge on Lean Startup methodology and product lifecycle management.
• Learn strategies for successful product implementation and continuous improvement.
• Apply the 7-Step Strategic Product Management Framework in real-life scenarios.

Requirements

• Basic knowledge of product management concepts would be helpful to move through the course smoothly.

Target audience

• Aspiring Product Managers: Who are looking to build a strong foundation in product management skills and understand the strategic role of a product manager.
• Product Owners in Agile Teams: Who would like to expand their strategic thinking capabilities and deepen their understanding of product-market fit.
• Current Product Managers: Seeking to refine their skills and learn the latest techniques and methodologies in the field.
• Innovation Managers: Who are responsible for driving new initiatives and would benefit from understanding the product lifecycle and strategic considerations.
• UX Designers and Researchers: Who are looking to gain a better understanding of the strategic considerations that drive product development.
• Entrepreneurs and Startup Founders: Who want to understand the product development cycle, market dynamics, and strategies to achieve product-market fit.
• Project Managers and Product and Business Analysts: Interested in transitioning into a product management role.
• Customer Success Managers: Who wish to understand product development to better serve and understand their customer's needs.
• Software Developers and Engineers: Seeking to transition into product management or to better understand the business implications of their work.
• Marketing Professionals: Interested in understanding the process of product creation and launch to enhance their product marketing strategies.
• Sales Professionals: Who would like to understand the product development process to better sell and represent their company's products.
• Executives and Business Leaders: Who want to understand the role of product management to better lead their teams and align business strategies.
• Consultants: Who work with businesses on strategy, operations, or technology and want to deepen their understanding of product development strategies.