Storytelling For Small Business Marketing

How To Grow Your Small Business By Telling Stories

Created by: Cathy Goodwin
Author, Consultant and Speaker

What Will I Learn?

• Use stories as a marketing tool to get more clients, not as a source of light entertainment
• Understand why some stories help build your business (and some actually sabotage your success)
• Tell a story that's perfect for your purpose and your occasion (rather than try to fit an all-purpose story to everything you do)
• Mine your own background and experience for stories to support your marketing (no more saying, "I have no story!")
• Avoid the most common mistakes in storytelling that make you look like an amateur
• Know exactly how much of your own life you can share (and when TMI begins)

Requirements

• No requirements for materials or software.
• Open-minded attitude to storytelling
• Be ready to get involved as an active learner, not a passive listener
• This course is presented with PowerPoint slides and voiceover -- not "talking head."

Target audience

• Entrepreneurs and owners of small businesses
• Anyone involved in marketing a small business
• Emphasis is on service rather than manufacturing, software development or retail
• Coaches and consultants
• Ecommerce sellers
• Independent professionals who want to stand out in a crowded market