Start A Wedding Planning Business From Scratch

MBA instructor offering over 300 tips to get your event planning business of the ground

Created by: Mariana Zapata (MBA)
MBA | Business Maverick | Author | Startup Founder

What Will I Learn?

• 1. How to conduct thorough market research and identify your target audience.
• 2. Strategies for building a strong brand and online presence in the wedding industry.
• 3. Legal requirements and best practices for structuring your wedding planning business.
• 4. Effective communication techniques for client consultations and vendor negotiations.
• 5. Techniques for managing time, budgets, and logistics for wedding events.
• 6. Creative approaches to wedding design and theme development.
• 7. Tips for selecting venues, managing contracts, and handling logistical challenges.
• 8. Crisis management strategies for navigating unexpected obstacles with grace and professionalism.
• 9. Marketing tactics to attract clients and differentiate yourself in a competitive market.
• 10. Social media marketing techniques for engaging with potential clients and building a community.
• 11. The importance of client experience and satisfaction in building long-term relationships.
• 12. Strategies for continuing education and professional development in the wedding industry.
• 13. How to incorporate sustainability and cultural sensitivity into your wedding planning services.
• 14. Advanced event planning techniques for large-scale and destination weddings.
• 15. Methods for building client relationships and generating referrals for your business.
• 16. Financial management skills and growth strategies for scaling your wedding planning business.
• 17. Self-care practices to prevent burnout and maintain a healthy work-life balance.
• 18. Succession planning and exit strategies for long-term business sustainability.
• 19. How to craft a comprehensive business plan and present it effectively to stakeholders.
• 20. Reflection and goal-setting techniques for continued personal and professional growth as a wedding planner.

Requirements

• Desire to start your own business
• Desire to work in Event Planning
• A Love of weddings

Target audience

• Event Planners
• Wedding managers