Small Business Management and Marketing Essentials

Evaluate yourself, your team and buisness performance. Get the skills to become organized and help your company improve

Created by: Alvaro Santizo
Entrepreneur, Business Consultant

What Will I Learn?

• Develop control points and reports to evaluate their business performance.
• Gather ideas to implement them.
• Establish business controls with or without software (all examples in the course are made with excel to simplify the process). (Create reports, establish controls, etc.)
• Make changes to help them improve and become more profitable.
• Create Budgets, control expenses.
• Develop a real cash flow month to month - compare vs. budget
• Evaluate your pricing strategy
• Establish your Gross Margin for Maximum Profits
• Evaluate your Marketing Strategy
• Develop a Marketing Strategy
• Evaluate your Team and Monitor Performance
• Get Organized
• Monitor your Business Results and Performance
• Get to know your competition
• And much more...

Requirements

• Have basic knowledge of microsoft excel

Target audience

• Small business owners like:
• Restaurant owners, veterinary clinics, doctors,
• small retail stores, small apparel stores,
• companies that provide products or services to local markets.
• People who need marketing ideas for small businesses
• Business Owners that are on top of EVERY aspect of operation and need a fresh perspective.
• People who run a small business with or without the use of ERP or advanced software to assist them with Business Data and Results.
• Business Owners who are not sure of their business performance and profitability.
• Entrepreneurs who are thinking of starting their own buisiness.
• Small Business Managers