Shopper Marketing Mastery – The Complete course

Become a Master on Shopper Marketing. This is the complete course covering all shopper marketing aspects

Created by: Oliver Pedersen
Professional Marketer and Udemy Instructor

What Will I Learn?

• Differentiate between consumers and shopper mindset and be able to connect brand and shopper marketing.
• Get to understand the importance of shopper marketing, Shopper Psychology, and bringing your marketing game to another level to reach your business objectives
• Use insights from shopper trip missions for path to purchase messaging and activation.
• Have learned how to understand POSM, how to create the best performing POSM, and how to evaluate your POSM through different tools
• Learn how to drive brand KPIs and portfolio activations in channels for business growth.

Requirements

• No prior marketing knowledge required

Target audience

• This course is for anyone interested in Shopper Marketing or marketing in General. From a bar or restaurant owner to a marketer to a supermarket