Service Design Masterclass – Key fundamentals & techniques

Learn how to create and manage high-impact customer experiences by applying key service and product design techniques

Created by: Thibault Dubois
Manager in business consulting

What Will I Learn?

• 1. Service Design Introduction - Understand why Service Design is needed and how it helps businesses to survive and even thrive.
• 2. Service Design Core Activities - Get a holistic view on the 6 core activities that make up the Service Design Methodology
• 3. Service Design Mindset - Learn to think like a service designer by applying the 6 Service Design patterns
• 4. Personas - Get a complete guide on how to create Service Design Personas to represent your target customers
• 5. Prototypes - Learn how to create high- and low fidelity User Prototypes to validate your design assumptions.
• 6. Customer Journey Maps - Learn how to improve the User Experience of products and services through Customer Journey Maps
• 7. Service Blueprints - Become a User Experience architect using Service Design Blueprints
• 8. Business Design Models - Define a winning strategy for your product using Business Design Modeling
• 9. Stakeholder management plan - Define a stakeholder management plan to engage more efficiently with your stakeholders during service design engagements
• 10. Projects - Apply your knowledge and skills in practical projects

Requirements

• This course is an introduction to service design and doesn't require any prior knowledge.

Target audience

• Recent graduates looking to start a position as a service designer, a business analyst, a UX designer, a product manager, etc.
• Junior service designers wanting to strengthen their knowledge.
• Senior service designers looking to brush up their skills.
• All professionals who are actively doing service design in their field of expertise and wanting to formalize their way of working.