Service Design for the Real World: A Practical Introduction

Industry experts share the content we wish we'd had when we were getting started

Created by: Patrick Bach (He/Him)
Service Design & Behavioural Economics Leader

Created by: Chelsea Omel (she/her)
Innovation Strategy, Facilitation & Design

Created by: Markus Grupp (he/him)
Design Leader

What Will I Learn?

• An overview of the end-to-end Service Design process and methodology
• Key considerations and practical tips for applying Service Design in an organizational context
• The basics of qualitative customer research and synthesis
• How to use lo-fi prototypes to validate concepts and ideas
• Effective ideation techniques & facilitation
• Stakeholder management for Service Design
• The basics of developing journey maps, service blueprints and other artifacts
• Business Model Canvas for Service Design
• How to prepare for a job in Service Design

Requirements

• Some familiarity with the very basics of Service Design (e.g. you've participated in a Service Design session or have read a few articles) is helpful but not required.

Target audience

• Anyone interested in learning more about Service Design and how to apply it in an organizational setting
• UX Designers looking to expand their skills
• Students interested in jobs related to Service Design, human-centred design or innovation
• Working professionals interested in making a transition to a Service Design role or collaborating with Service Design teams