SEO: Structured Data & Schema Markup for Webmasters

Beginners guide to rich snippets, structured data, and increased click-through rates from the major search engines.

Created by: Andrew Williams
Wordpress, SEO & Self-Publishing Expert, teacher and author

What Will I Learn?

• You'll understand what rich snippets are and how to create & add the code to your pages so that Google can show them for pages.
• You'll understand what structured data is and how best to implement it on your own website.
• You'll be able to create a wide variety of schema markup from scratch if you want to.
• You'll know how to implement schema using Google Tag Manager.
• You'll be able to install and configure a Wordpress plugin to implement structured data on your website.

Requirements

• You should have a website.
• No knowledge is required, as everything will be taught.

Target audience

• If you own a website.
• If you want greater visibility in the search engine results pages.
• If you want higher click-through rates from the search engines.
• If you want to see your site with rich snippets in the search results pages.