Salesforce Pardot Intro Training: Build Skills in 2024!

Marketing Cloud Account Engagement (Pardot) Basics

Created by: Carol Springer
Instructor at Udemy, Salesforce & Pardot Consultant

What Will I Learn?

• You will understand the power of Pardot and the variety of features it offers
• You will understand how Pardot fits into the Salesforce universe
• You will learn how to capture web visitors into known leads
• You will learn how companies deliver customized emails by the masses
• You will be able to create target lists based on Salesforce data fields
• You will be able to set scoring to prioritize prospects
• You will be able to run a marketing program that is automated to you can continually educate your new or dormant leads
• You will be able to run dynamic nurture programs that automatically start and stop prospects based on the actions they take

Requirements

• Pardot access is required to work on the tasks assigned.
• No Marketing Automation experience is required.
• No Marketing experience is required.
• An interest in enhancing your marketing skills

Target audience

• A newer user of Pardot who is either responsible for the success of the tool or is in a support role running elements like email campaigns and other relationship aspects of potential customers
• A Marketing professional who is evaluating whether Pardot is a fit for their organization. This will help them understand both the power of the tool and the skills required to maintain Pardot
• An individual interested in or responsible for tracking ROI of marketing investments
• A Marketing or Sales person interested in the prioritization of prospects while wanting to increase organizational productivity and the connectivity to prospects
• A professional looking for skills that allow remote work or freelance options