Professional Diploma of Product & Service Business Analyst

Professional Diploma of Product and Service Business Analyst by MTF Institute

Created by: MTF Institute of Management, Technology and Finance
Institute of Management, Technology and Finance

What Will I Learn?

• Role and Mission of Business Analysts
• Examples from real work
• Career of BA
• Integrared CJM business analysis
• Prioritization and value analysis
• PnL analysis
• Process Analysis
• Omnichannel, CSI
• Legislation, Infosec, Platform Analysis
• Best practices, Sales Funnel, Gamification
• Waiting for your questions

Requirements

• For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.

Target audience

• No special requirements. A course for anyone who wants to build career in business analysis or digital projects
• The role of a Digital Products and Services Business Analyst (BA) is crucial in ensuring the success and efficiency of digital products and services within a company. They bridge the gap between technical teams and business stakeholders, ensuring that digital products align with business goals and meet user needs. Here's an overview of their key functionalities: Requirement Gathering and Analysis: BAs work closely with stakeholders to understand business objectives and translate them into technical requirements for digital products and services. Documentation and Communication: They document requirements, specifications, and user stories in a clear and concise manner, facilitating communication between technical and non-technical teams. User Experience (UX) Analysis: They analyze user feedback, behavior, and market trends to improve the user experience of digital products and services. Data Analysis: DPS BAs analyze data metrics to assess the performance of digital products and services, identify areas for improvement, and make data-driven recommendations. Quality Assurance: They collaborate with quality assurance teams to ensure that digital products meet quality standards and functional requirements. Project Management: They assist in project planning, scheduling, and coordination, ensuring that digital projects are delivered on time and within budget.
• Learning about digital products and services business analysis is important for companies for several reasons: Strategic Alignment: By understanding business goals and user needs, BAs ensure that digital products and services are aligned with the overall strategy of the company. Cost Reduction and Efficiency: Effective analysis and requirements gathering help in minimizing rework and optimizing resources, leading to cost reduction and increased efficiency. Competitive Advantage: A deep understanding of digital products and services allows companies to stay competitive in the rapidly evolving digital landscape. Customer Satisfaction: By focusing on user experience and continuously improving digital products, companies can enhance customer satisfaction and loyalty. Innovation: BAs play a crucial role in driving innovation by identifying opportunities for new digital products and services that meet emerging market needs.
• In terms of career building, expertise in digital products and services business analysis can open up various opportunities in industries ranging from technology and e-commerce to finance and healthcare. Companies are increasingly recognizing the importance of digital transformation, making professionals with skills in this area highly sought after. Additionally, the role offers room for growth into leadership positions such as Product Manager or Business Analyst Manager as one gains experience and expertise in the field. Continuous learning and staying updated with industry trends and technologies are essential for success in this dynamic and rapidly evolving field.