Professional Diploma in Digitalization of Retail Banking

Digital at sales, cross-sale, loyalty increase and costs, risks decrease. Practical cases and profitability assessment

Created by: MTF Institute of Management, Technology and Finance
Institute of Management, Technology and Finance

What Will I Learn?

• Introduction to digitisation of sales, service, operations at Retail Banking and as an example for each area of business development
• Digitalisation Strategy. Usage of Digital tools for growth of business, as a part of Marketing and Online Business Strategy
• Examples of areas of digitization: increasing of sales. cross-sales, clients loyalty (NPS, CSI), decreasing of operational cost and risks
• Example of assessment of digital investments. Practical case of stakeholders management and investments prioritisation
• Investment profitability planning and assessment. Overal approach of profitability calculation, excel usage, retail banking products net profit calculation
• Digitalisation at Consumer Lending, Mortgage and Retail
• Project Management and Digital Leadership Skills
• Digital tools at B2B Sales, B2C Sales, Customer Relationship Management CRM

Requirements

• Basic understanding of retail banking products and processes

Target audience

• Course will be interesting to persons working at areas: retail banking, digitisation, IT and for anybody who want to increase knowledge about digital strategy, sales and service management
• Course will be interesting as an example for any retail or b2b/b2c sales industry