Professional Certificate in Marketing & Marketing Management

Professional Certificate in Marketing and Marketing Management by MTF Institute

Created by: MTF Institute of Management, Technology and Finance
Institute of Management, Technology and Finance

What Will I Learn?

• Introduction to Marketing Management
• Marketing Environment Analysis
• Market Segmentation, Targeting, and Positioning
• Consumer Behaviour and Decision-Making Process
• Marketing Strategy Development
• Strategy Formulation
• Pricing Strategies and Pricing Decisions
• Integrated Marketing Communications (IMC)
• Exploring Beyond the Course

Requirements

• For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.

Target audience

• No special requirements. A course for anyone who wants to build career in marketing and business
• What is Marketing? Definition: Marketing is the process of identifying customer needs, creating products or services that fulfill those needs, and communicating the value of those offerings to potential customers. Focus: Marketing focuses on getting the right message to the right audience, ultimately driving interest and sales. Key Activities: Market research Product development Brand building Advertising and promotions Content creation Customer relationship management
• What is Marketing Management? Definition: Marketing management is the strategic and operational process of planning, organizing, implementing, and controlling an organization's marketing resources and activities. Focus: Marketing management aims to create a cohesive marketing plan, optimize resource allocation, and measure the effectiveness of marketing initiatives. Key Activities: Developing marketing strategies and plans Setting marketing budgets Managing marketing teams Overseeing marketing campaigns Analyzing marketing performance (tracking metrics and ROI) Making adjustments to strategies as needed
• The Relationship Between Marketing and Marketing Management Think of marketing as the actions you take to promote your business, and marketing management as the overarching system to plan, execute, and refine those actions strategically.