Product Strategy: Create, Experiment, and Go Big

Everything you need to know to develop a winning product strategy (incl. techniques, tools, projects, and more).

Created by: Thibault Dubois
Manager in business consulting

What Will I Learn?

• 1. Product Strategy Benefits - Understand why a Product Strategy is needed and what its key components are.
• 2. Product Vision - Learn how to create a compelling vision for your product.
• 3. Market Research - Learn which markets to enter and which to avoid by applying a market attractiveness analysis.
• 4. Business Design Modeling - Learn how to create a winning product strategy by applying techniques from the world of business design
• 5. Service Design - Learn what features to include in your product by applying service design techniques
• 6. Go-2-Market - Learn how to launch your new product using a marketing plan.
• 7. Monitoring - Learn what to monitor when launching a new product strategy
• 8. Project - Apply your knowledge and skills in a concrete use case that you build up throughout the course

Requirements

• This is a course accessible for starting and experienced professionals

Target audience

• Beginner and experienced product managers
• Beginner and experienced product owners
• Beginner and experienced marketeers
• Beginner and experienced consultants
• Entrepreneurs managing their business and their products within it
• All professionals that are involved in the creation of new product offerings