Product Management & Marketing: Positioning

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  • The lowest price of Product Management & Marketing: Positioning was obtained on November 18, 2024 1:06 pm.

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Last updated on November 18, 2024 1:06 pm
Product Management & Marketing: Positioning
Product Management & Marketing: Positioning

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Product Management & Marketing: Positioning

★★★★★
$49.99  in stock
Udemy.com
as of November 18, 2024 1:06 pm

Learn how to master your "positioning statement" in just 90 minutes.

Created by: Mike Gospe
Author of the "Marketing High Ground"
Rating:4.6 (87reviews)     607students enrolled

What Will I Learn?

  • Understand how and why positioning statements drive better, more relevant and clear communications
  • Learn how to create your own positioning statements
  • Practice evaluating positioning statements
  • Discover how to apply the positioning statement template and technique to your own business

Requirements

  • Take the prerequisite course Create High Impact Personas in 4 Easy Steps (Udemy)
  • Read The Marketing High Ground: The essential playbook for B2B marketing practitioners everywhere, by J. Michael Gospe, Jr.

Target audience

  • Product marketing directors and managers
  • Product managers
  • Corporate marketing managers
  • Advertising managers
  • Press relations managers
  • Demand generation managers
  • Event managers and planners
  • Copywriters
  • Business owners
  • Entreprenuers
  • Marketers of all levels working at large companies
  • Business leaders working at start-ups or small companies
  • Leaders of non-profit organizations

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