Product Management – How to get a “user first” thinking

Examples from Google, Apple, Microsoft & many more. Insights from Stanford, Harvard, etc. Incl. free issue of an eBook.

Created by: Patrick Schad
Product Manager at SAP

What Will I Learn?

• Learn how to build products users love
• Building a user first mindset along the whole product lifecycle
• How to identify your user and target your product to exactly this user, while building a scalable solution for several thousands and millions of user
• Gain insights from many practical examples, tools, frameworks, methods, processes, how-to’s, and lessons learned which you can leverage within your daily life
• Understand the importance of Product Management and the history
• Understand your role, responsibilities, needed competencies, collaboration with different teams, as well as insights into a t-shape profile
• What lifelong learning is all about and how to approach it
• How to approach the problem and solution space framework
• Gain many insights into the design thinking approach
• Market sizing and validating if the market is worth to approach incl. a top-down and bottom-up approach
• The importance and how to conduct market research
• Validating and testing your solution with different approaches
• How to create a product which is 10x better than the current products on the market
• Learn the differences between iteration and innovation and why both are important
• Prioritize your backlog using KANO model, MoSCoW framework, RICE framework, and value vs. effort framework
• Characteristics and how to approach an alpha launch, beta launch, and general availability
• Test your functionalities with A/B and multivariate testing
• Business relevant topics like how to make sure that your product is a financial healthy product leveraging LTV and CAC
• How to create a value-based roadmap and why it is important
• Insights into data management, e. g., HEART and AARRR framework, why data is important, and how to approach it
• What it means to have a running product and update your stakeholders
• How to pitch your solution and how to define a value proposition
• Additional learning section about how to come up with great ideas and solutions

Requirements

• No special requirements needed

Target audience

• Early-career professionals within product management or any product support role with one to five years of experience
• Professionals who want to transition to product management
• Seasoned product managers who want to gain additional insights and views
• Entrepreneurs
• People who want to start in a startup or corporate world