Product Analytics for Product Managers: The Key to Growth!

Drive product growth with data-driven decisions by learning essential product analytics skills. Make better products!

Created by: Asaf Lev Ari
Product Analytics & Data Science Leader

What Will I Learn?

• You will learn how to use Product Analytics to improve your product and business, covering everything from the theoretical basics to practical tools.
• Find out about Product Analytics frameworks, methodologies, and best practices that you can use
• Learn the role of Product Analytics in product development process, and decision making
• This course will guide you through the process of developing your own measurement strategy and aligning your North Star Metric with the vision of your product.
• Utilize the most common industry product KPIs to measure product success, track progress, and identify improvements. LTV, CAC, K-Factor, Retention, and more!
• Getting a a good understanding of the tools and processes used by data teams will enable you to effectively collaborate and communicate with them.
• Learn to build a culture of data-driven decision making within your organization and promote cross-functional analytics collaboration.
• Learn how to identify and track user funnels, how to calculate retention rates, and how to use this data to improve their product
• learn about common industry metrics, such as WAU, MAU, bounce rate, K-factor, lifetime value, CAC, and ARPU and more!
• Learn how to build a data collection strategy that collects the right data, at the right time, from the right sources.
• Learn about the different roles on the Data team, such as data analysts, data scientists, and data engineers and many more.
• Learn how to improve their Product Analytics team and how to create a strong working relationship between the Data team and the Product team.

Requirements

• Prerequisites are not required, although a basic understanding of business concepts is helpful

Target audience

• This course is for anyone who wants to learn how to use data to improve their product. Whether you are a CEO, CMO, CPO, CFO, or just someone who is interested in learning more about Product Analytics, this course will teach you the skills you need to use data to make your product better.
• Product Managers: Even if you are already a Product Manager, there is always room to learn and grow. This course can help you advance your skillset and become a better Product Manager.
• Entrepreneurs: If you are an entrepreneur, this course will give you the skills you need to build and launch successful products by using the power of data.
• Students: If you are a student interested in a career in any product company, this course will give you a head start on your studies. By taking this course, you will gain a better understanding of Product Analytics and gain experience with it.
• Job seekers: Anyone who is interested in transitioning into a product management role