Microsoft Advertising (Bing Ads) Guide: Grow Sales & Leads!

Grow your lead generation or sales for business or affiliate marketing with Microsoft Advertising (Bing Ads) course!

Created by: Being Commerce
Biggest Commerce Community

What Will I Learn?

• Basics of setting up and managing a Microsoft Advertising account
• How to structure campaigns for maximum impact
• Techniques for effective keyword research and selection
• Strategies for optimizing ad copy and landing pages
• Use of ad extensions to enhance visibility and click-through rates
• Approaches to budget management and cost-effective bidding strategies
• Methods for tracking conversions and measuring campaign success
• Best practices for remarketing to past visitors
• Insights into advanced campaign types like shopping and mobile app ads
• Understanding the nuances of seasonal trends and how to adjust campaigns accordingly

Requirements

• A computer with internet access
• Basic understanding of digital marketing principles
• An interest in learning about pay-per-click (PPC) advertising

Target audience

• Marketing professionals looking to expand their advertising skills
• Business owners wanting to increase their online presence
• Freelancers seeking to offer PPC management services
• Students interested in a career in digital marketing
• Anyone curious about the functionalities of Microsoft Advertising