Merchandising Adaptive Fashion – The Shopping Experience

Ensuring adaptive fashion reaches the adaptive consumer through proper in-store and online merchandising.

Created by: Tracy Vollbrecht
Adaptive Fashion Expert & Consultant

What Will I Learn?

• Students will be introduced to adaptive fashion merchandising.
• Students will gain an understanding of how to improve the in-person shopping experience for consumers with disabilities.
• Students will gain an understanding of how to improve the online shopping experience for consumers with disabilities.
• Students will analyze real-life examples of in-person and online shopping challenges and successes.

Requirements

• Please take Introduction to Adaptive Fashion, History of Adaptive Fashion, Importance of Disability Inclusion in Fashion, Adaptive Fashion Customer Deep Dive, and Adaptive Fashion Market Overview prior to taking this course.
• Adaptive design and universal design understanding may benefit learners in this course. To gain this understanding, please consider taking Developing Adaptive Fashion 1 - Adaptive Design, Developing Adaptive Fashion 2 - Universal Design, and Developing Adaptive Fashion 3 - Fit and Functionality.

Target audience

• Fashion merchandisers who want to learn about merchandising adaptive fashion.
• Fashion students interested in adaptive fashion.
• Fashion designers, buyers, production managers, product developers, e-Commerce specialists, and marketers who want to expand their knowledge of all facets of the adaptive fashion industry.
• Fashion executives who want to expand the reach of their brands.