MasterClass: Innovation Management & Digital Business Models

From Idea to Impact: Revolutionize Your Business with Digital Innovation Management

Created by: Prof. Dr. Mario Bosslau
University professor, trainer and lecturer

What Will I Learn?

• Grasp key concepts of innovation vs. invention.
• Understand the origins and types of innovations.
• Gain insights into modern innovation management techniques.
• Comprehend the role of project management in innovation.
• Recognize the importance of design thinking.
• Appreciate the value of multidisciplinary teams.
• Achieve a thorough understanding of digital business models.
• Explore AI, IoT, and cloud computing as transformation enablers.
• Master the fundamentals of the Business Model Canvas.
• Obtain a global perspective on digital strategies.
• Analyze various digital business model patterns.
• Understand the intricacies of digital platform business models.

Requirements

• Basic Understanding of Business Concepts: Familiarity with foundational business management principles will be helpful.
• Interest in Innovation and Technology: A keen interest in innovation management and digital transformation.
• No Specific Tools Required: The course will provide all necessary materials and frameworks.
• Suitable for All Levels: Whether you're a beginner or have some experience, this course is designed to cater to different knowledge levels.

Target audience

• Aspiring Innovators: Individuals looking to dive into the world of innovation and digital business strategies.
• Business Professionals: Managers and executives aiming to integrate digital transformation and innovation in their organizations.
• Entrepreneurs and Startups: Founders and team members who want to create, refine, and innovate their business models.
• Marketing and Strategy Planners: Professionals tasked with developing and implementing strategic business plans.
• Students and Academics: Individuals pursuing studies in business, technology, or related fields, looking to enhance their knowledge and practical skills.
• Tech Enthusiasts: Anyone interested in understanding and leveraging the latest technological trends like AI, IoT, and cloud computing.