Master Course in Shopping Mall & Supermarket Management

Shopping Mall, Supermarket Management, Retail Business, Business management, Entrepreneurship Development

Created by: Dr. José Prabhu J
Researcher, Professor and Subject Matter Expert

What Will I Learn?

• Define key terms and concepts related to retail management, such as point of sale, customer service, and inventory control.
• Explain the historical evolution and significance of retail management in the context of modern business.
• Differentiate between various retail business models, including brick-and-mortar stores, e-commerce, and omnichannel approaches.
• Analyze the characteristics and advantages of different retail formats, such as department stores, specialty stores, and discount stores.
• Outline the steps involved in strategic planning, from environmental analysis to goal setting and implementation.
• Evaluate the role of SWOT analysis in formulating effective retail business strategies.
• Demonstrate the use of strategic management tools, such as the BCG Matrix or Porter's Five Forces, in the context of retail business.
• Formulate a comprehensive business development plan that aligns with the overall strategic objectives of a retail organization.
• Analyze the principles of store layout and space utilization to enhance customer experience and flow.
• Apply knowledge of customer behavior to create a layout that encourages exploration and maximizes sales opportunities.
• Explore the key components of retail operations, including supply chain management, staffing, and technology integration.
• Develop a comprehensive marketing strategy that aligns with the target market and business objectives.
• Identify key components of a supermarket business plan, including market analysis, financial projections, and operational considerations.

Requirements

• Basic skills and Ideas of Shopping Mall & Supermarket Businesses !

Target audience

• All UG and PG Business, General Management, Marketing & Entrepreneurship Students
• Interested students to learn about the concepts of Shopping Mall & Supermarket Management