Master Course : Big Data for HR, Marketing and Finance 2.0

Big Data for HR, Big Data in Marketing, Big Data in Finance, Big Data Applications, Human resources, HR development

Created by: Dr. José Prabhu J
Researcher, Professor and Subject Matter Expert

What Will I Learn?

• Understand the fundamental concepts and characteristics of big data and its implications for HR, marketing, and finance.
• Identify and evaluate various big data technologies and tools used in business analytics.
• Apply ethical frameworks to navigate privacy concerns and ethical considerations in big data utilization.
• Analyze workforce data to forecast future workforce needs and identify talent gaps.
• Develop strategies for leveraging big data in talent acquisition and recruitment processes.
• Utilize data-driven insights to enhance performance management and employee engagement initiatives.
• Evaluate case studies to understand successful applications of big data in HR, finance, and marketing domains.
• Assess risk using predictive analytics and implement strategies for risk mitigation in financial contexts.
• Utilize big data analytics to segment customers and personalize marketing and service offerings.
• Apply social media analytics to extract insights for brand management and customer engagement strategies.

Requirements

• Basic skills and Ideas of Big Data for HR, Marketing and Finance Department !

Target audience

• All UG and PG Business, General Management, Marketing, Finance, IT & Entrepreneurship Students
• Interested students to learn about the concepts of Big Data for HR, Marketing and Finance !