Market Research | Quantitative and Qualitative Methods

An Informed Decision-Making Journey Using Quantitative and Qualitative Research Methods, Important Tools and Techniques

Created by: Dr. Vijesh Jain
342K Enrolled in Exp-Import Series | BE (BITS), MIB (IIFT)

What Will I Learn?

• Understanding of Market Research: Gain a comprehensive understanding of the importance, purpose, and applications of market research in modern business
• Quantitative Research Techniques: Learn how to design and conduct quantitative research studies, including survey design, sampling, data collection, & analysis
• Qualitative Research Techniques: Develop skills in qualitative research methods, such as conducting focus groups, interviews, and observational studies
• Selection of Research Methods: Gain the ability to evaluate and select the most appropriate research methods, quantitative and qualitative, based on context
• Data Analysis and Interpretation: Learn how to analyze and interpret data collected through quantitative and qualitative research methods
• Critical Thinking and Problem-Solving: Develop critical thinking skills to identify research problems, formulate research questions, and design research studies
• Practical Application: Apply the knowledge and skills gained throughout the course to real-world scenarios through interactive exercises, case studies

Requirements

• This course is designed to accommodate learners with varying levels of experience and background knowledge
• Basic knowledge of business and marketing: A general understanding of business concepts, marketing principles, and consumer behavior will provide a solid foundation for grasping the concepts covered in the course
• Familiarity with research terminology: Being familiar with common research terminologies such as variables, data collection, and analysis will help you follow the course materials more effectively.
• Proficiency in English: Since the course is conducted in English, a good command of the language is necessary to comprehend the lectures, instructions, and reading materials.
• Access to a computer and the internet: As an online course, you will need a computer or laptop with a stable internet connection to access the course content, participate in exercises, and complete assignments.
• While not mandatory, having prior experience in market research or related fields can be advantageous
• Regardless of your level of expertise, the course will guide you step-by-step through the concepts, techniques, and practical applications of market research, ensuring that you gain a comprehensive understanding of quantitative and qualitative methods

Target audience

• This course is designed to cater to a diverse range of individuals who are interested in or involved in market research
• Beginners: If you are new to market research and want to gain a solid understanding of the fundamentals, this course will provide you with a comprehensive introduction to quantitative and qualitative research methods
• Marketing Professionals: Marketing professionals who want to enhance their skills and knowledge in market research will find this course valuable. It will equip you with the tools and techniques to conduct effective research, analyze market trends, and make data-driven decisions.
• Business Owners: If you are a business owner seeking to understand your target audience, evaluate market opportunities, and develop successful marketing strategies, this course will provide you with the necessary insights and techniques to conduct market research.
• Researchers and Analysts: For individuals working as researchers or analysts, this course will enhance your understanding of market research methodologies and enable you to design and execute research studies more effectively.
• Students and Academics: Students studying marketing, business, or related fields can benefit from this course by gaining practical knowledge and skills in market research, which can be applied in academic research projects or future careers.
• Professionals in Related Fields: Individuals working in fields such as sales, product development, customer insights, and strategic planning can also benefit from this course as it will enhance their ability to understand market dynamics, consumer behavior, and competitive landscapes.