LinkedIn Ads: Complete Course On Paid And Content Marketing

Build and promote your brand through lead generation and campaign management. Master the art of selling on LinkedIn.

Created by: Aclaran Academy
Dare To Think, Fight To Achieve

Created by: Rupal Pun
Digital marketing | MBA Marketing

What Will I Learn?

• An overview of LinkedIn Marketing and its diverse applications.
• Differentiating LinkedIn from other social platforms.
• Essential tips for setting up your LinkedIn account, including profile and background picture customization.
• Crafting a compelling summary for your LinkedIn profile and customizing your public URL.
• Strategies for creating engaging posts on LinkedIn.
• Techniques for generating leads and utilizing LinkedIn for selling.
• Understanding LinkedIn Sales Navigator and exploring various marketing strategies.
• Insights into LinkedIn advertising and its applications.
• Getting started with LinkedIn Campaign Manager and understanding different ad types on LinkedIn.
• Step-by-step guidance on creating LinkedIn ads.
• Running ads on LinkedIn by effectively targeting the right audience.
• Analyzing competitors' LinkedIn ads.
• Common mistakes to avoid in LinkedIn advertising.
• Bonus tips on optimizing student LinkedIn profiles and essential do's and don'ts for LinkedIn marketing.

Requirements

• A Working Laptop / Smart Phone.
• A Zeal To Learn And Explore The Topic.
• A Stable Internet Connection.

Target audience

• Businesses and Entrepreneurs aiming to establish a robust LinkedIn presence and run successful ad campaigns
• Individuals looking to drive traffic and revenue through effective LinkedIn ads
• Those interested in learning LinkedIn Sales Navigator and leveraging LinkedIn for selling
• Learners with a strong desire to master LinkedIn ad campaign management
• Marketing Managers and Executives seeking to enhance their expertise in LinkedIn advertising.
• Freelancers and Consultants aiming to offer LinkedIn advertising services to clients.
• Career changers looking to transition into digital marketing roles with a focus on LinkedIn advertising.
• Small business owners eager to leverage LinkedIn for brand promotion and lead generation.
• Social media enthusiasts interested in expanding their skill set to include LinkedIn advertising strategies.
• Sales professionals seeking to utilize LinkedIn as a powerful tool for prospecting and lead nurturing.
• Individuals interested in exploring new avenues for personal and professional growth through LinkedIn advertising proficiency.