Licensed Digital Marketing Master™ with IIDM certification

Foundations of Digital Marketing

Created by: International Institute Of Digital Marketing™
DIGITAL SKILLS FOR ALL™

What Will I Learn?

• Understand the basics of digital marketing, including its key concepts and terminology.
• Gain knowledge of consumer behavior in the digital space and how it impacts digital marketing strategies.
• Understand the fundamentals of SEO
• Develop skills in creating content and implementing digital marketing strategies
• Explore tools and platforms used in digital marketing, such as Google Analytics, social media management tools, and AI.
• Gain practical experience through hands-on exercises, case studies, and real-world projects to reinforce learning.
• Learn best practices on how to create and optimize digital marketing campaigns for maximum effectiveness and ROI.

Requirements

• Be able to understand and communicate in Basic English
• Must be able to dedicate time to learn and implement digital marketing learnings during the course
• Mandatory Asynchronous Learning: This course will have tasks that need to be completed and submitted back to IIDM trainers

Target audience

• Traditional marketers and marketing executives who want to play a bigger, sharper game
• Small business owners who may or may not want to stay small
• Career changers
• Graduates with no plans to wait around
• Freelancers, Consultants and Independent Professionals
• Whoever needs to create and apply a digital marketing strategy for their organization