Learn the skills to succeed as a startup or product manager.

Build great products. Become a successful product manager | startup | business owner learning to use the product mindset

Created by: Adewale Adeyemo
Product leader and entrepreneur

What Will I Learn?

• What you need to start your career in product management
• You will learn how to build products that meet the needs of your target customers to build or create a successful business.
• Easy steps to build and launch a successful MVP faster than competitors, while spending less time and money doing so.
• How to improve existing products or services using the well-tested customer discovery process.
• Learn how to identify a product value proposition that meets the needs of your target market better than your competitors.
• Know how to identify and filter out the best market opportunities to increase the chance of product success.
• Understand important product success metrics.
• Learn how to find market fit for your products.
• Learn how to understand users need.
• Know how to identify what feature to ship with your MVP.
• Learn how to use the Net Promoter Score to collect customer feedback, monitor performance, and improve any product and MVP.
• Learn the tips to avoid product failure for new startups and increase your chance of raising startup investment to grow your business.
• Learn the customer discovery process, how to build products that customers love and making customers your product advocates.
• How to plan and prioritise product features for any product team, startups, and product owners.
• How to determine your target customers.
• How to effectively conduct and analyse customer surveys and interviews to iterate and take your product to market fit for any product team or startup.
• Understand the product life cycle and how it applies to every product.
• How to find potential interviewees for product interviews, user tests, and exploratory interviews.
• Learn how to conduct user research to overcome the challenges of customer acquisition to drive product adoption, revenue, and profitability.
• How to find potential customer interviewees both internally and externally.
• How to model customer interview questions correctly while avoiding bias.
• How to structure and run effective customer surveys and interviews.
• Learn an easy-to-follow customer discovery process to help you generate problem hypotheses, products, and startup business ideas.

Requirements

• There are no pre-requisites; some knowledge of basic business concepts would be helpful.
• Want to make a difference or solve customer problems.

Target audience

• The course is for aspiring product managers or anyone trying to build a new product or service
• Startup founders, investors and entrepreneurs
• Product owners, product managers, chief product officers, directors of product management,
• Business analysts, product analysts, software engineers,
• Agile project teams, project managers or program managers seeking to pursue a career in product management
• Product designers, UX designers,
• Executives and CEOs of any company
• Marketers, data analysts and business analysts working in any company
• Anyone trying to improve their existing products or services