Kano Analysis Model

Understand your customer's needs quickly and deliver effective products and services they want to buy over the long term

Created by: Robert Chapman
Business Improvement Professional

What Will I Learn?

• How to deploy Kano Analysis
• How to deploy a Kano Analysis Diagram, effectively
• How to understand the voice of the customer in this manner
• How to graphically portray your customers voice clearly
• How to gather customer insight on what delights them and what frustrates them
• How to use the tool to understand your customers future needs / requirements
• How to place the vice of the customer at the heart of decision making
• You will be able to train others on the ability to deploy Kano Analysis
• You will be able to rapidly gather existing customer insight for their and future customer's benefit
• Once deployed, your organization will gather customer insight far quicker and more graphically

Requirements

• None. We will cover all bases here
• No prior voice of the customer / improvement knowledge is required
• Course built to be open to all levels
• Reach out to me (email/LinkedIn) if you need assistance

Target audience

• Anyone currently working for a company who wants to improve their understanding of the customer
• Anyone who wants to upskill in voice of the customer tools / activities
• A company / individual looking to launch a new product / service and requires insight into what potential customers want
• ANyone who wants to leave the course with full confidence in delivering this tool in their organization to improve performance