Introduction to Influencer Marketing

An overview of influencer marketing for brands, entrepreneurs and influencers who want to maximise this media channel

Created by: Murray Legg
Technology entrepreneur. Co-Founder of Webfluential.com

What Will I Learn?

• Be fluent in the fundamentals of Influencer Marketing
• Be able to formulate an effective influencer marketing strategy and roll out plan
• Be aware of the typical use cases for influence marketing, including awareness, growth in your brand’s social capital, and sales
• Understand how Influencer Marketing fits into a digital media strategy
• Know the influencer archetypes and where best to use them
• Appreciate the model of Shared Value between brands, audiences and influencers
• Compile campaign targeting for a specific audience, media channel and budget

Requirements

• Have a basic understanding of social media marketing. Just your curiosity to become an influencer marketing specialist is required!

Target audience

• Digital, social media and online marketers interested in influencer marketing strategy, fundamentals and campaign success.
• Influencers who want to become proficient and professional at working with brands and agencies