Intellectual property rights for social media influencers

Key intellectual property rights every influencer should know about

Created by: Ventsi Stoilov
Intellectual Property Teacher

What Will I Learn?

• Who are social media influencers?
• What types of social media influencers exist?
• Why do Influencers need to understand intellectual property?
• What types of intellectual property rights can belong to influencers?
• How can influencers protect and do business with their copyrights?
• Copyrighted works uploaded on social media channels - terms and conditions.
• What influencers should know when using someone else’s copyrightable work?
• How can influencers protect trademarks - types, registration process, terms, costs, licensing etc?
• What should influencers know when dealing with someone else’s trademarks?
• How can influencers protect internet domain names - domain types, registration options, terms, costs etc?
• How can influencers protect industrial designs - benefits, requirements, registration options, terms, costs etc?
• What is the relation between trade secrets and social media influencers' business?
• What are publicity rights and how can influencers take advantage of them?

Requirements

• No prior knowledge is required
• No specific materials are required for this course
• You need a laptop or mobile device, internet connection and a browser
• Good understanding of English

Target audience

• New or established social media influencers;
• People who plan to become influencers in the future;
• People who work for or with influencers;
• Marketing agencies and experts;
• Social media agencies and experts;
• Everyone with an interest in the field;