Implementing Agile Marketing and Marketing Sprints

Unlock the Full Potential of Your Marketing Team - Drive Exceptional Results with Agile Methodologies

Created by: Anton Voroniuk
Digital Marketing Expert, trusted by 750,000+ Students

Created by: Anton Voroniuk Support
CEO of Skillsbooster

What Will I Learn?

• The main idea of Agile marketing
• Values and principles of Agile Marketing
• What is the difference between Agile methodologies and frameworks. Advantages and disadvantages of Agile
• How to create and manage an Agile marketing team
• Scrum framework and Kanban methodology and the guides on how to implement them
• What tools are better to use in Agile marketing
• How to start with the Worksection service. What the interface looks like. How to create the first project and tasks with this tool
• The way to prepare for sprints. Defining goals and objectives. Creation of a marketing backlog and a sprint plan
• How to run sprints. Communication and tracking progress
• How to measure and evaluate the success of marketing sprints. Conducting sprint reviews and retrospectives
• How to close the project and identify whether it was successful or not

Requirements

• It will be more efficient to have a basic level of knowledge in digital marketing, but it's not obligatory. Just take your motivation and go ahead!

Target audience

• Marketing managers or team leaders who want to boost their marketing team's working effectiveness
• Marketing professionals who are interested in enhancing their productivity, responsiveness, and ability to adapt to changing market dynamics, and want to learn how to implement Agile principles and practices into their daily work routines.
• Digital Marketers, SEO specialists, content marketers, social media managers, and PPC experts, who want to adopt Agile practices to improve campaign performance, increase customer engagement, and achieve better results.
• Marketing Consultants and freelancers who work with various clients and want to offer Agile marketing strategies and solutions to differentiate themselves in the market by providing innovative and efficient marketing approaches to their clients.
• Entrepreneurs, founders, and small business owners who handle their own marketing activities and seek to gain a comprehensive understanding of Agile marketing to optimize their limited resources, improve customer acquisition, and accelerate business growth.