How to sell value instead of price

Mastering Value Creation Negotiations

Created by: Amaro Araujo
Bestselling Author, International Sales & Negotiation Expert

What Will I Learn?

• Learn how to move away from a simple "vendor" to a position of strategic supplier.
• How to use value as the main focus of sales discussions
• Have deeper discussions with your customers to understand their real needs
• To Leverage margins, know how important your products are to the customer
• Differentiate from competition
• secure market share
• define and leverage value propositions
• How to become a partner and expert instead a regular seller

Requirements

• Basic knowledge of sales and the sales process
• Notions of pricing, costs and drivers
• Business understanding

Target audience

• Sales Reps struggling with pure price discussions
• Anyone having difficulties with their prices and market positioning
• Sales reps or business managers struggling with their margins
• future sales reps
• Business students about to enter work marketplace
• job starters or entry level professionals in business or sales