How to Create Instagram Ads Like a Boss

Learn how to create brilliant Instagram Ads using Facebook's Ads Manager.

Created by: Rachel Beaney
Digital and Social Media Specialist

What Will I Learn?

• You will learn the basics components of an Instagram ad, and the ad-serving platform, Instagram.
• You will learn tips on how to set up a Business Account on Facebook, and connect your Instagram account to your Facebook Page.
• You will learn the basics of metrics used in online advertising, such as CPC.
• You will learn how to set up an Instagram end-to-end using Facebook Power Editor, based on a case study in action.
• You will learn how to review your analytics so you can run future ads more effectively.

Requirements

• If you wish to follow along step-by-step, you will need the logins for an Instagram account from which you want to serve ads (for example, your company Instagram account)
• You will need admin access to the Facebook Page for the same company.
• You will need to be pumped to master a new set of skills.

Target audience

• Are you a small business, wanting to reach a new audience using Instagram?
• Are you a social media manager or community manager wanting a crash-course in how to run Instagram ads?
• Are you a marketing manager, looking to target niche audiences using a visually engaging, targeted advertising platform?