Gamification – engage customers in your business!

Gamification - engage your customers and win new audience.

Created by: Infolia Business Academy
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What Will I Learn?

• How to move from a task to a game: ABCs, theory, dependable solutions. The steps you should take to introduce gamification and see results.
• Methods and rules for engaging clients in gamification. How to encourage some behaviors and routines and make customers want to start their day by checking updates on your website, buy your products or drop by your café more often.
• How do H&M, Honda, Nike and other big players use gamification?
• Mistakes you should be avoiding. Learn from others' failures: a discussion of Microsoft and Tesco slip-ups.
• Products that advertise themselves: if you don't want to spend a small fortune on advertising, this is something to look into.
• Why the 4P's of marketing don't work today.
• Urgent optimism, blissful productivity and epic win and how to use them. Sounds confusing? We'll solve the mystery.
• How to create a great experience: the magic circle and how to use it.
• Not everyone plays for the same reasons: what types of players are there and what makes them tick? How to create attractive offers for all player types.
• Rewards for effort or achievement? What motivates and demotivates players most?
• Create totems, or objects that advertise you in the real world. How to use collections in your shop, startup or restaurant.
• Different game types and ways of building fun using narratives.
• Why was FarmVille such a hit on Facebook? Can you repeat this success story?
• Adidas, Versace and Ferrari: what do they have in common with gamification?
• Clients want choice, but they don't know what they want: how to fake choice in shops or restaurants.
• What are the nuts and bolts of creating good gamification: what's the key to getting consumers' attention? Using gamification in marketing.
• How to challenge customers to make them more engaged.
• Collections, scores, reward schemes: how to combine them get the best result and engage customers.

Requirements

• Basic marketing knowledge
• All you need you will learn from the course

Target audience

• Business owners
• Marketers
• Startup owners
• Students