Gamification & Behavioral Design: The Octalysis Framework

Gamification and Engagement Design beyond Beyond Points, Badges, and Leaderboards

Created by: Yu-kai Chou
International Keynote Speaker & Author in Gamification

What Will I Learn?

• Understand how the brain works
• How to trigger motivations
• Be able to apply behavioral design to all sorts of aspects in their lives, such as fundraising, sales, team motivation, parenting, teaching, relationships etc)
• Be able to identify the differences between White Hat Motivation (makes people feel powerful but not sense of urgency) and Black Hat Motivation.

Requirements

• There are no real requirements before starting this course.
• Great plus if the student is already familiar with the Octalysis Framework, and/or have read the book Actionable Gamification, but those are not required to get a great experience from the course.

Target audience

• Anyone who wants to understand how the brain works and apply that to improve their own lives should consider taking this course.
• People who desire to create habit-forming products, raise funding for organizations, increase their salary, motivate their team, reach their fitness potential, close more sales, and improve their dating lives
• As long as it is related to motivation of the self or others, there is no limit to how this knowledge of how the brain works can benefit you.