Fundraising Success: The Art & Science of Major Gifts

What Every Organization Needs to Know to Launch and Execute a Successful Major Gifts Campaign

Created by: Louanne Saraga Walters, MS HNFM
Media Production Educator, Wellness Coach, Speaker

Created by: Holly Parrish, CFRE, MPA
Fundraising Professional

What Will I Learn?

• Create a strategy to incorporate major gift work into their organization’s fundraising strategy
• Build and train a team within their organization to identify, cultivate, solicit and steward major gift donors
• Target the right people for the right types of major gifts in the most effective ways
• Define a major gift for your nonprofit
• Get the appointment
• Find major gift prospects
• Raise major gifts from corporations and foundations
• Organize your major gift program so that you have new prospects
• Present a case for support that will inspire major gift donors
• Establish the policies necessary for a major gifts program
• Set goals and track progress of your major gifts program

Requirements

• You will need a desire to grow your major gifts program.
• While not necessary, it will be helpful to have your any existing major gift prospect lists handy.

Target audience

• Fundraising professionals
• Development directors
• Executive directors
• Nonprofit CEO's
• Board members