Fashion Business: Taking Your Ideas to Market

Have an idea for a business? Pull all the ideas out of your head and turn them into an action plan to move forward.

Created by: Gretchen Harnick
Professor-Parsons School of Fashion & Fashion Brand Coach

What Will I Learn?

• Students will know how to measure, evaluate and refocus their ideas to meet the demands of the changing fashion marketplace.
• Students will go deeper into identifying their target market.
• Students will write their first set of business planning action steps in order to launch their fashion business.
• Students will be able to pull all the creative ideas out of their head, organize and present them as a focused business concept.

Requirements

• None.

Target audience

• Anyone who wants to build a fashion company and doesn't know where to begin.