Fashion Business, Fashion Trend & Fashion Brand Management

Fashion Business, Fashion Trend, Fashion Sales Forecasting, Merchandising, Fashion Brand Management, Entrepreneurship

Created by: Dr. José Prabhu J
Researcher, Professor and Subject Matter Expert

What Will I Learn?

• Understand the fundamentals of the fashion industry, including its history, key players, and global impact.
• Gain insight into the various career opportunities within the fashion business and their interconnectedness.
• Learn the creative process of fashion design, from concept development to garment production.
• Acquire skills in selecting materials, creating prototypes, and ensuring product quality and innovation.
• Explore marketing strategies tailored to the fashion industry, including digital and social media campaigns.
• Develop the ability to effectively promote fashion products and build brand awareness in a competitive market.
• Master the art of trend analysis by examining historical and emerging fashion trends.
• Predict future fashion trends, enabling informed design and marketing decisions.
• Understand the intricacies of fashion retail, from store management to visual merchandising.
• Learn to optimize inventory, pricing, and customer experience to drive sales and brand loyalty.
• Gain expertise in building, maintaining, and repositioning fashion brands in a dynamic market.
• Develop strategic thinking and decision-making skills to ensure long-term brand success.

Requirements

• Basic skills of Fashion Business and Branding Ideas.

Target audience

• All UG and PG Business, Marketing and other department students
• Interested students to learn about the concepts of Fashion Business, Fashion Trend & Fashion Brand Management