Facebook Ads for E-Commerce: The Complete Guide

Learn how to run Facebook and Instagram Ads with a 6 Figure Shopify Dropshipping Entrepreneur & Best Selling Instructor

Created by: Adam Reed
Forbes 30 Under 30 Entrepreneur

What Will I Learn?

• Create a Facebook Page for a Business, Brand, Community, Service or Other
• Create an Ads Manager Account
• Set Up Payments, Limits and Billing on an Ads Manager Account
• Navigate Your way Around Ads Manager Tools and Features
• Understand the Structure of a Facebook Ad
• Understand All Facebook Campaign Marketing Objectives
• Appreciate how Important Facebook is in Advertising Today
• Know How to Edit the Ad Set Level in Detail, from Targeting, to Placements, to Budget
• Avoid the Pitfalls that Most Newbies Fall In To and Burn Cash With
• Save Time with Saved Audiences
• Use Various Ad Creatives from Images, to Carousels, to Slideshows and Videos
• Create Slideshows using Facebook's Slideshow Feature
• Create Page Post Engagement Ads
• Create Website Conversion Ads
• Create Page Likes Ads
• Create Video Views Ads
• Create Dynamic Product Catalogue Sales Ads
• Improve Your Ad Copy with a Few Simple Steps
• Improve Your Targeting with Some Easy Edits
• Understand the Facebook Pixel, What it is, What it does, Why it's Important
• Create a new Facebook Pixel
• Install a Facebook Pixel on to a Shopify Store
• Use a Facebook Pixel in a Facebook Ad
• Build Custom Audiences from Multiple Sources
• Upload Email Databases to create Custom Audiences
• Utilise your Website Traffic to make Custom Audiences
• Create Advanced Audiences of Your Best Customers
• Build Lookalike Audiences from Facebook Pages
• Build Lookalike Audiences from Custom Audiences
• Build Lookalike Audiences from Video Views
• Laser-Focus Custom and Lookalike Audiences using Constraining
• Work out Your Profit Margins
• Create Customised Reporting for Better Analysis
• Learn of the Best Set Up for E-Commerce
• Analyse Facebook Ad Performance based on CPP
• Use Breakdowns to Get Better, More Detailed Insights
• Advanced Reporting Techniques such as Editing Conversion Windows
• Use a Tool to Generate Awesome Infographics from Your Data
• Know how to Split Test Properly without Wasting Money
• Perform Your Own Split Tests
• Know some great Targeting and Creative Variables to Split Test
• Learning of 3 Easy Scaling Methods for Beginners

Requirements

• Have access to the internet
• Have a personal Facebook Account (although if not, don't worry)
• No need for anything else!

Target audience

• Entrepreneurs
• Ecommerce Entrepreneurs
• Shopify Entrepreneurs and Partners
• Those Looking to Build an Online Income
• Digital Nomads
• Lifestyle Entrepreneurs
• Location Independent Entrepreneurs
• Location Independent Freelancers
• Business Owners
• Digital Marketers
• Digital Advertisers
• CPC Analysts
• Social Media Marketers
• Social Media Managers
• Facebook Page Owners
• Facebook Page Content Creators
• Instagram Influencers
• Instagram Marketers
• Instagram Content Creators
• Bloggers and Vloggers